During the mid 1950s, Don Levine went to his boss with a great idea to help his company A.J.Siris. It was to put Ponytail girls on various vinyl items like diaries, scrapbooks, and notebooks. His boss didn't share his enthusiasm and actually fired Levine, however Standard Handbags listened to him.
The company soon made Levine a partner and started making bobby soxer era items out of heat sealed vinyl over cardboard. The Ponytail accessories were silk screened with four colors on light pink, creamy beige, baby blue, some aqua, and bright red. I believe there were 25 different things made like scrapbooks, photo albums or frames, stationery or card folders, book covers, purses, record cases, garbage cans, tissue holders, lunch boxes, doll cases, assorted overnight bags, jewelry boxes, a pen pal doll, dictionaries, pencil cases,and banks. They ended up being hot selling merchandise at stores like Woolworths, J.J. Newberry, Grants, and Korvettes by 1957. The company changed its name to Standard Plastic Products with all its success. They even made stuff for the Girl Scouts and different lunch box companies.

Any questions, please feel free to email me.
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